In episode #3 of Paul Colligan’s Profitable Podcasting, Paul Colligan interviews Kelly McAwley of Timeless Candles about the, get this, Timeless Candles Podcast.  Not only does the thing exist, but it is a vital part of his business strategy - and when you run the numbers, it makes a lot of sense.

Paul put Kelly’s Podcast as a case study in The Business Podcasting Bible.  What seemed like a case study in Podfading has become a fascinating look into the profitability potential of any Podcast.  Even one about candles.

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